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How to install and use the Yoast SEO Plugin

The Yoast SEO plugin is free and it does three very important things.

Firstly, it analyses each post and shows you how to improve your Search Engine Optimisation for the particular keywords you are targeting.

Secondly, it automatically creates an XML sitemap for your site (handy for the search engines and if you register your site with Google webmaster tools)

Thirdly (and most ninja) it allows you to add a custom image and description that will be used for Facebook, and also one for Twitter.

Why is this necessary?

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How to Customize your site’s Permalink Structure

A permalink is the URL or the specific link that your blog creates every time you create a new piece of content.

By default, they usually look ugly and they’re useless in terms of search engine optimisation (SEO) or user-friendliness for your visitors because they don’t tell anyone what the post is actually about.

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How to Add a Site Image to your WordPress Site

A site image is a square picture or logo that represents your site.

WordPress takes this image and displays it up in the top tabs of people’s browser (as a favicon) and it also gets used as a default thumbnail image for your social media links.

What most people don’t know, is that this image also gets used as the app icon for your site – so when people bookmark your site or add it to the home screen on their mobile devices – your site will look like it’s an app. [click to continue…]

How to build a website (the basics)

Hi, this is Amber and if you keep reading I’m going to explain how to build your own ‘stand-alone’ self-hosted website using WordPress.

I’ve heard lots of people say that they get totally confused about this process and they’ve been told that it is really complicated and tricky. Honestly, it’s not difficult – you just need to understand the big picture behind what you’re doing and the steps become easy.

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Understanding the ‘New Subscriber’ process

Setting up an email list seems like a fairly easy process… until you sit there and try to do it yourself.

You’ve probably been exposed to the different elements of the process a thousand times on other people’s websites – but most people still find themselves a little stumped when you’re trying to work out what goes where.

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