Hi, this is Amber Ward.
I'm here because I'm good at building websites, growing email lists and making online marketing funnels work better. (You can read more about me here)
You're here because you've got a website (or you want a website) and you want to improve your online marketing strategy.
The good news is – I've got loads of tips, tricks and techniques that will help you improve both your website and your marketing – and people say I'm quite good at explaining things in a way that makes sense.
So lets get started.
How online marketing really works…
An online marketing process usually starts with a product – whether it’s a physical product, a virtual product like a course or an ebook, or a service that you provide. The product may also be ‘you’ if the focus is on building your personal brand.
The video below zooms right out to explain how online marketing really works using a simple example.
Online Marketing has three main parts:
1. your website and sales process
2. everything you do to advertise your website and sales process to people in your audience who have never heard of you (also known as your cold audience)
3. everything you do to nurture relationships and retarget the people who have already interacted with your website and sales process (also known as your warm audience).
In general terms, everything in the online space either
- DOES one of those three things,
- helps you IMPROVE one of those three things, or
- MOVES people from one thing to the next.
At SkydivingHippo.com we show you in step-by-step detail how to set this whole online marketing system up and then how to easily scale it as your business grows.
And we do it for free, without any sales agenda.
Here's how to get the most out of Skydiving Hippo…
STEP 1: Become an Insider
Become an Insider and I’ll send you free email updates, exclusive checklists and guides, and I’ll also give you priority access to some pretty amazing programs.
As I get to know you better, I’ll even start customizing the information I send to you – so you’ll get more of what you’re interested in, and less of what you’re not.
It’s easy to become an insider (and did I mention it’s FREE?)
STEP 2: Review the “Basics”…
These posts provide a very quick overview of websites, email lists and marketing – and how all the different elements work together. It's essential reading for anyone who is thinking about building a website, and a great refresher if you already have one.
STEP 3: Take a look around…
I regularly post fresh content, covering the more advanced and specific hints, tips and techniques. To access the freshest content, click on “LATEST” tab in the Navigation Bar at the top of the site.
If you're looking for specific information to help with websites, email lists, or online marketing – you'll also be able to find them listed on the relevant summary page.
You can access the summary pages via the RESOURCES tab in the Navigation Bar at the top of the site, via the clickable images on the home page, or by using these links:
- Click here to go to the summary page for Website topics
- Click here to go to the summary page for Email List topics
- Click here to go to the summary page for Online Marketing topics
- Click here to go to the summary page for Social Media topics
STEP 4: Assess your tech…
There are thousands of products out there that can help your website to work better and give you a marketing edge. Over the years, I've used hundreds of different tools, apps, plugins and widgets.
I've learned that not all of them are created equal, and using some of them will actually break your site or hurt your results.
To help simplify things, I've compiled a list of the tools and resources that I use to keep my websites performing. I don't include anything on that list that I haven't bought for myself, implemented AND found to be useful.
To access the list, click on “RESOURCES” tab in the Navigation Bar at the top of the site or click here. It's a good idea to bookmark that page, so that you can find your way back to it later.
STEP 5: Get Involved!
I love reading your comments, suggestions and feedback – so feel free to jump in at every opportunity and let me know what you think!
Constructive feedback is always welcome 🙂
Of course, the best way to get involved in the growing Skydiving Hippo community is to become an Insider. It's free and you can join right now.
I'll see you on the inside!
P.S. I realise that taking in loads of new information all at once can feel a bit overwhelming. Be assured that you'll still achieve great results if you take things slowly – and one step at a time.
The important thing is to keep making progress and not give up.
P.P.S. If you're an advanced marketer with an established list and operating marketing funnel you're going to love being an Insider. Just saying 😉