How to Start Building your Email List for Free – Part 2

Today is all about how to start building your email list using totally free tools.

This post was written for people who are looking for a free way to get started with email lists that can easily be upgraded and scaled at a later time, when they CAN afford it. This is actually the second of two posts that walk you through the process.

The first step is to arrange a free email autoresponder (the place where your email list will live and where you will customize and send your emails from).

Click here to see how to arrange a free email autoresponder

The second step (this post, keep reading) is to set up your website so that it will collect email addresses from your site visitors on autopilot.

Before we get started, I wanted to let you know that I’ve prepared a printable guide for you – it goes through all of the steps from both of the posts. I recommend you grab it and have it by your side as you arrange your free email autoresponder and set up your website opt-in process.

GET THE PRINTABLE GUIDE

Lets get started.

After following the steps in the previous post, you now have a new email list that's ready for you to start adding some email addresses to.

The next step is to add a way for people to sign up to your email list on your website.

We're going to be using a free tool from SumoMe called a ‘welcome mat' – it gets displayed to your new visitors as they arrive on your site.

To start setting it up, click on this button that says “Go to SumoMe”:

GO TO SUMOME

Type your website URL into the box and click on the big green button that says “TRY IT NOW”

How to start an email list using totally free tools-1Enter your email address and a password and click on “Sign Up”

How to start an email list using totally free tools-2Now that you've created your account, you need to install SumoMe on your website.

I find it easiest to copy the code and paste it into my header HTML.

How to start an email list using totally free tools-3They have some easy instructions to follow for different types of websites if you're not quite sure how to do this for your website.

How to start an email list using totally free tools-4Once that's done, click on the “Visit Site” button.

How to start an email list using totally free tools-5You'll notice when you go to your site there are some new blue icons on the top right-hand side of your screen.

How to start an email list using totally free tools-6That's how you access your SumoMe settings.

Click on the crown button up the top.

(The crown is where you'll find your SumoMe apps, the globe is for your notifications, the question mark is for help and the X closes the menu)

We're going to start by installing the welcome mat – which is simply a landing page style email collection tool – but you can install any of the email list building tools that you want.

To install your welcome mat, click on the crown then click on the green “Sumo Store” icon.

How to start an email list In the Sumo Store, click on the welcome mat icon.

How to start an email list using totally free tools-8Click on the button that says “Free”

How to start an email list using totally free tools-9SumoMe will tell you that the welcome mat is now installed.

Click on ‘open'

How to start an email list using totally free tools-10It'll take you to a screen where you can choose your payment plan.

Down the bottom it says “just continue with SumoMe Free” so we're going to click on the blue button that says “Continue” and not any of the green “free trial” ones.

How to start an email list using totally free toolsNow we're in the welcome mat interface and you can see the switch up the top that's set to “paused”.

How to start an email list using totally free tools-12Click on ‘design' on the left hand menu underneath the switch to begin setting up your welcome mat.

Customize your heading and add some subheading text

How to start an email list using totally free tools-13Customise your button and opt-out text

How to start an email list using totally free tools-14I also change the colors of the buttons so that the welcome mat matches in well with my website, and so that the opt-in button draws the eye better than the ‘no thanks' option.

To edit the colors, click on the arrow and enter the code in the box, or select a color using your mouse.

How to start an email list using totally free tools-15Double check that you are happy with the colors in the preview pane.

How to start an email list using totally free tools-16When you're done, click on SAVE in the bottom right corner.

Now, go to the behavior tab.

How to start an email list using totally free tools-17Here's where you nominate where you want your subscribers to go after they've entered their email address.

In my case, it's a page that reminds them to confirm their email address, but you can send them anywhere. If you don't have a custom thank you page yet, you can send them anywhere you like.

Don't forget to click on the bright green ‘save' button down the bottom

Next, go to the ‘display rules' and add a ‘do not show' rule for any page on your website that's already a landing page for paid advertising.

How to start an email list using totally free tools-18Next, we're going to go to the “services” tab and tell SumoMe where our email list lives. You'll notice that Aweber and MailChimp are up near the top, and ConvertKit is down near the bottom.

How to start an email list using totally free tools-19Select MailChimp and click on the big “CONNECT” Button

How to start an email list using totally free tools-20Enter your MailChimp username and password and click on “Login”

How to start an email list using totally free tools-21Once that's done, select the mailing list where you want to add the email addresses that you collect and click on SAVE.

How to start an email list using totally free tools-22Now we're all done, go back up the top and toggle the switch to the ‘on' position to activate your welcome mat.

How to start an email list using totally free tools-23When anyone visits your site, the welcome mat will pop up and ask them to enter their email address.

How to start an email list using totally free tools-24Congratulations!

Your first email list is set up, and your website is collecting email addresses and adding them to your list.

As I mentioned earlier, I’ve prepared a printable guide for you – it goes through all of the steps from this post and also from the previous post. I recommend you have it by your side as you arrange your free email autoresponder and set your website up to build your email list.


GET THE PRINTABLE GUIDE

 

Until next time
Amber Ward-1

In Category: Email Lists, Uncategorized

Amber Ward

Show 0 Comments
No comments yet. Be the first.

Leave a Comment